Privacy Policy 


Revised:  May 1, 2025 

Your information privacy is important to us. We provide this Privacy Policy to explain how we collect, use, protect, and disclose information and data when you use the www.rentler.com website (the “Site”), associated mobile applications, and related services offered by us, and any other time you interact with our Company (“Services”). However, this Privacy Policy does not apply to employees or job applicants. This Privacy Policy also explains your choices for managing your information preferences, including opting out of certain uses of your Personal Information (defined below). This Privacy Policy applies to all users of the Site and Services. The Site and Services are provided by DBA Rentler (“Company” “we” “our” “us”). 

BY USING THE SITE OR SERVICES, YOU ARE CONSENTING TO THIS PRIVACY POLICY. PLEASE READ IT CAREFULLY. 

Personal Information We Collect 

We collect the following categories and types of “Personal Information”: 

Contact Information: your first and last name, mailing and billing address, email address, and phone number; 

Other identifying information: IP address, device ID, third party credentials when you link your account for login; profile and other account information; 

Government identifiers and other personal information. your driver’s license, Social Security Number, passport information or other government-issued identification; 

Financial Information: credit card, debit card, bank account information, credit report information, tax identification number; 

Professional or Employment Information: employment history, job title; 

Demographic Information: date of birth; 

Geolocation data: this may include precise geolocation if you enable this feature in your mobile application in connection with certain Services; 

Internet or other electronic activity: your browsing and click history, including information about how you use and navigate within our Site and Services and which elements of our Site and Services you use the most,; 

Commercial information:  properties or services viewed on our Site; 

Audio and visual information:  your photos and videos; and 

Inferences drawn from the categories described above in order to create a profile about you to reflect your preferences, characteristics, behavior, and attitude. 

NOTE: Some of the information listed above is considered “Sensitive Personal Information” under applicable State Privacy Laws (e.g., credit report, precise geolocation data, Social Security Number, driver’s license and other government issued identification).  


How We Use Personal Information 

We use your Personal Information for the following categories of use: 

Transactional Purposes: We use your contact information, other identifying information, financial information, and commercial information receive, process, confirm, send, track and communicate with you about your account and provide you the Services. We use your Sensitive Personal Information only with your consent where necessary to provide you the Services.  

Analytical Purposes: We use your other identifying information, internet activity and browsing history, commercial information, and geolocation data to analyze preferences, trends, and statistics. 

Marketing and Promotional Purposes: We use your contact information, commercial information, internet or other electronic activity, geolocation data, and inferences to: 
  • Inform you of our new products, services and offers; 
  • Provide you with targeted advertising; 
  • Provide you with other information from and about our Company, including personalized marketing communications. 
Maintenance and Improvement of the Site and Services: We use your contact information, other identifying information, commercial information, and internet activity and browsing history to: 
  •  Provide you with the Site and Services, including to send you alerts about your account; 
  • Handle your customer services requests; and 
  • Help us diagnose technical and service problems and administer our stores, the Site, and the Services. 

Security and Fraud Prevention: We use your contact information, other identifying information, commercial information, financial information, geolocation data, internet activity and browsing history, Sensitive Personal Information and inferences to protect the Site and services, our Company, and others and to prevent fraud, theft, and misconduct.  

We do not collect, use or disclose Sensitive Personal Information, as defined by the applicable State Privacy Law, for inferring characteristics or for purposes other than those permitted by law. 

Sources of Personal Information 

We collect Personal Information from the following sources: 

We collect information directly from you. We collect contact and financial information directly from you. We also collect audio and video information and other information (e.g., product reviews) directly from you. 

We collect information about you from third parties. 

We collect contact information, other identifying information, commercial information, geolocation data, and internet and electronic activity from Service Providers that collect certain Personal Information from or about you on our behalf, such as analytics software or platforms that we use to measure and analyze traffic to the Site, the Services or interaction with our advertisements. For example, our Service Providers capture certain usage data to provide and analyze a “session replay” of your activities on the Site, which allows us to optimize the Site and Services. The session replay may record, for example, clicks, mouse movements, scrolling, typing, navigation through the Site and the technical specifications of your device. 

We also collect your Personal Information from third parties such as our marketing and referral partners.  

We may also collect the results of credit reports from our third party partners when you opt into the sharing of your credit report as part of the Services. 

We collect information from you passively. We collect other identifying information, geolocation data, internet or other electronic activity passively using tools like browser cookies. This activity is further described in the Cookies and Advertising and Online Tracking sections below. 

Categories of Third Parties We Share Personal Information With 

Service Providers 

From time to time, we may establish a business relationship with other businesses whom we believe trustworthy and who have confirmed that their privacy practices are consistent with ours (“Service Providers”). For example, we may contract with Service Providers to provide certain services, such as hosting and maintenance, data storage and management, payment providers, fraud detection, and marketing and promotions. We only provide our Service Providers with the information necessary for them to perform these services on our behalf. Each Service Provider must agree to use reasonable security procedures and practices, appropriate to the nature of the information involved, in order to protect your Personal Information from unauthorized access, use, or disclosure. Service Providers are prohibited from using Personal Information other than as specified by us. 

Our Affiliates 

We may share Personal Information with businesses controlling, controlled by, or under common control with our Company. 

Corporate Transactions 

If our Company is merged, acquired, or sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Personal Information in connection with such transaction. You will have the opportunity to opt out of any such transfer if, in our discretion, it will result in the handling of your Personal Information in a way that differs materially from this Privacy Policy. 

Third Parties to Provide Services 

We may share Personal Information with a third party if you specifically authorize it, or it is required in order to complete a transaction, service, or activity that you initiated or requested. For example, with our payment processing providers, background/credit check partners, and rent reporting partners. Note: In such case, the collection and processing of your Personal Information will be subject to the privacy policy of such third party. 

Advertising Partners for Cross Contextual Behavioral Advertising 

We may share information with third parties in order to provide cross-contextual behavioral advertising. This may include the following categories of Personal Information: other identifying information, geolocation information, commercial information and internet and other electronic activity. 

Referral Partners for Direct Marketing 

We may share information with our affiliates and third party referral partners in order to provide you information on goods and services that may be of interest to you. This may include the following categories of Personal Information:  contact information, geolocation information, and commercial information.  

Compliance with Laws and Law Enforcement 

We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. We may disclose Personal Information and any other information about you to government or law enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate in order to respond to legal requests (including court orders and subpoenas), to protect the safety, property, or rights of our company or of any third party, to prevent or stop any illegal, unethical, or legally actionable activity, or to comply with the law. 

Cookies 

We use cookies (a small text file placed on your computer to identify your computer and web browser) and may use anonymous identifiers (a random string of characters that is used for the same purposes as a cookie). We use cookies and other similar technologies to analyze use of and improve the Site and Services and as described in the Advertising and Online Tracking section of this Privacy Policy. Most web browsers are initially set up to accept cookies. You can manage which cookies we collect or opt out of certain cookies by clicking on the modal shown when you opened this page. You can also reset your web browser to refuse all cookies or to indicate when a cookie is being sent, however, certain features of the Site or Services may not work if you delete or disable cookies. Some of our Service Providers (defined below) may use their own cookies, anonymous identifiers, or other tracking technology in connection with the services they perform on our behalf. 

You may click here to opt out of cookie tracking. 

We use third-party data analytics tools to analyze how users use the App and Services. For example, we use Google Analytics on the Site and Services to analyze how users use the Site and Services. For more information about how to opt out of having your information used by Google Analytics, visit https://tools.google.com/dlpage/gaoptout/.  

Options you make are device-specific. 

Session Replay Technology 

We use session replay technology on our Site. Session replay technology, also referred to as session playback or user experience (UX) replay, collects information regarding, records, and tracks your interactions with a website or application. It then transforms those logged user events (such as mouse movements, clicks, page visits, scrolling, tapping, etc.) into a reproduction of what you actually did on the website or application. We use session replays for quality control, customer service, fraud prevention and security, and marketing purposes. Our session replay technology is owned and operated by a third-party who acts as our service provider. The information collected by this technology may be collected by, transferred to, and stored by our third-party service provider. 

ChatBot Technology 

We use chatbots to help provide customer service and support, including through the use of a virtual assistant. A chatbot is a software application that mimics human conversations in text or voice interactions on our website or through our customer service hotline. It enables the communication between a human and a machine, which can take the form of messages or voice commands. The chatbot is designed to work without the assistance of a human operator. It responds to questions posed to it in natural language as if it were a real person using a combination of pre-programmed scripts and machine learning algorithms. When asked a question, the chatbot will answer using the knowledge database that is currently available to it. If the conversation introduces a concept it isn’t programmed to understand; it will pass it to a human operator. If you use our chatbot service, we will collect any Personal Information you provide to us. We will also create and store a transcript of your chat interaction with us which will be shared with and stored by our third-party service provider. We use these transcripts and the information you provide for quality control, customer service, fraud prevention and security. 

Advertising and Online Tracking 

We may place advertisements and allow third-party companies to serve ads and collect certain information when you visit the Site and Services. These companies may use certain information (e.g., click stream information, web browser type, time and date, subject of advertisements clicked or scrolled over) during your visits to the Site and other websites in order to provide advertisements about goods and services likely to be of interest to you. These companies typically use a cookie to collect this information. Our systems do not recognize browser “Do Not Track” signals, but several of our Service Providers who utilize these cookies on our Site enable you to opt out of targeted advertising practices. To learn more about these advertising practices or to opt out of this type of advertising, you can visit www.networkadvertising.org or www.aboutads.info/choices/.  We also provide you with additional tools to opt out of marketing from us. You can learn about this in the “Managing Your Information Preferences” section of this Privacy Policy. 

Some browsers or browser extensions also allow you to tell websites not to share your information for cross-contextual behavioral advertising through the Global Privacy Control (GPC) signal. We will respond to this signal in a frictionless manner. If you configure this setting on your browser, certain features on our site may not work and you will receive less targeted advertising. 

Options you make are device-specific. 

Residents of certain US states have the ability to opt out of cross-contextual behavioral advertising through other means. Please see the Right to Opt-out of Sale or Sharing section below. 

Managing Your Information Preferences 

You can review, correct, update, or change your Personal Information or opt out of receiving certain e-mails by e-mailing us at [email protected]. You can also opt out of receiving marketing e-mails by following the link provided at the bottom of all marketing e-mails you receive from us. You are able to opt out of receiving marketing e-mails from us, however, you cannot opt out of receiving all e-mails from us, such as e-mails about the status of your account. If you have questions or concerns regarding this Privacy Policy, please e-mail us at that same address. 

Be Careful When You Share Information with Others 

Please be aware that whenever you share information on any public area of the Site or Services, that information may be accessed by others. In addition, please remember that when you share information in any other communications with third parties, that information may be passed along or made public by others. This means that anyone with access to such information can potentially use it for any purpose, including sending unsolicited communications. 

Security 

We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us. However, no data transmission over the Internet or other network can be guaranteed to be 100% secure. As a result, while we strive to protect information transmitted on or through the Site or Services, we cannot and do not guarantee the security of any information you transmit on or through the Site or Services, and you do so at your own risk. 

Links 

Our Site and Services may contain links to other websites or allow others to send you such links. A link to a third party’s website does not mean that we endorse it or that we are affiliated with it. We do not exercise control over third-party websites. You access such third-party websites or content at your own risk. You should always read the privacy policy of a third-party website before providing any information to the website. 

Children’s Privacy 

The Site and Services are intended for users who are 13 years old or older. We do not knowingly collect Personal Information from children under the age of 13. If we become aware that we have inadvertently received Personal Information from a child under the age of 13, we will delete such information from our records.  

Processing in the United States 

Please be aware that your Personal Information and communications may be transferred to and maintained on servers or databases located outside your state, province, or country. If you are located outside of the United States, please be advised that we process and store all information in the United States. The laws in the United States may not be as protective of your privacy as those in your location. By using the Site or Services, you are agreeing to the collection, use, transfer, and disclosure of your Personal Information and communications will be governed by the applicable laws in the United States. 

Notice to Residents in the United States/Your Privacy Rights 

Residents of California or jurisdictions with similar laws (e.g., Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey) have certain additional privacy rights under the applicable privacy laws in such states (“State Privacy Laws”). This section generally describes those rights and how you can exercise them. Note that we allow all users of the Site and Services to exercise the rights set forth in this section in accordance with this Policy. 

These rights are not absolute. In some situations, we may not be able to process your request. This may include if a legal exception applies. These rights may be offered based on your location. We will let you know when or if a right does not apply to you. You will not be discriminated against for exercising a privacy right. If you disagree with our decision you can contact us as described at the end of this policy. Those rights are: 

Access: to learn the categories of Personal Information we collect, use, disclose and sell; for those in California, the categories of sources of collection, the third parties to whom the Personal Information is disclosed or sold, and the business purpose for such collection or disclosure; for those in Oregon, a list of specific third parties (as defined under Oregon law) to whom we have disclosed the Personal Information 
Portability: a copy of the specific pieces of Personal Information collected; 
Deletion: to have us delete Personal Information we collected from you; and 
Correction: asking us to fix your Personal Information. 

We will also maintain a record of your rights requests. 

Please note that if we delete your Personal Information, some of our services will not work the same. For example, your previous opt out requests will not be saved and saved preferences and information will no longer be available. 

Exercising your Rights: 

To exercise your rights, submit a verifiable consumer request to us by either: 
  • Calling us at 801-674-8587 ; or  
  • Fill out our webform available here. 
Your verifiable consumer request must: 
  • Provide sufficient identifying information (including full name and email address) to allow us to reasonably verify you are the person about whom we collected and retained Personal Information, and/or your authority to make such request on behalf of the data subject, and 
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. 
Note that we will only use Personal Information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request or to review and comply with the request. 

You may authorize someone to act as your agent and submit a request on your behalf. Due to the sensitivity of such requests, you must verify the agent’s authorization before we will act. Accordingly: 
  • You or your agent must supply proof that the agent is registered with the Secretary of State to act on your behalf; or 
  • You or your agent must supply other written permission for a specific agent to act on your behalf; and 
  • For consumer requests requiring verification, we will use your email address to connect directly with you to verify agent identity and authority. 
We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm with a level of confidence appropriate to the sensitivity of the information that the Personal Information we have collected and retained in our systems and databases relates to you. 

Making a verifiable consumer request does not require you to create an account with us, but if you have an account with us, we may require you to log-in to such account in order to verify your identity or authority or to provide or delete your information. 

Right to Opt-out of the Sale or Sharing of Personal Information 

Residents of certain jurisdictions (including those set forth above) have the right to opt out of the “sale” or “sharing” of their personal data, as such terms are defined under State Privacy Laws. 

Under California law, “share” means disclosing your personal information by us to a third party for cross-context behavioral advertising, in exchange for money or anything else of value. Thus, when we use the term “share” under this section, we are using it in the narrow meaning of how it is defined under California law. Other State Privacy Laws do not use the term “share,” but describe the concept as using personal information for targeted advertising. 

The term “sell” has a different meaning under certain State Privacy Laws. For example, under the laws of California and Colorado, “sell” means exchanging your personal information by us with a third party for money or anything else of value, while under Virginia law, “sell” is the exchange of personal information for money only. 

Currently, we participate in digital advertising networks to deliver advertising that is tailored to your interests. The participation in certain ad networks can constitute a “sale” or “sharing” of personal data under State Privacy Laws. The categories of third parties to whom information may be disclosed in this context is our third party partners (e.g., advertisers and marketing partners, and data analytics providers).  

We also disclose contact information to our affiliates and other third-party partners for their direct marketing purposes. 

We may “sell” and/or “share” the following categories of Personal Information: 
  • Contact Information; 
  • Online Identifiers; 
  • Geolocation information; 
  • Internet/electronic activity; 
  • Commercial information. 
You can opt-out of our disclosure of this information to our referral partners by clicking the “DO NOT SELL OR SHARE MY PERSONAL INFORMATION” link at the bottom of our Site.  

You can opt-out of our disclosure of this information for digital advertising purposes by opting out of cookies here. Please note that your opt-out preferences are website/device specific. 

You may request a list of third parties that we have shared your Personal Information with for their direct marketing purposes or opt out of this practice by emailing us at [email protected]. 

You can also opt-out by broadcasting an Opt-Out Preference Signal, such as the Global Privacy Control (GPC) (on the browsers and/or browser extensions that support such a signal). Note that we will only apply the request to that specific device or browser and only for cookie or pixel based selling and sharing. Thus, you will need opt out on each browser and device where you use our services. If you clear your cookie history on a particular browser or device, your opt out request will no longer be saved. 

To learn more about these advertising practices or to opt out of this type of advertising of your personal data, please visit https://optout.aboutads.info/ and https://www.networkadvertising.org/ to optout. You can also opt out of the re-sale of your Personal Information by other participants in these digital advertising networks by visiting this site and opting out of each participant’s digital property. Please note that, otherwise, we do not presently exchange Personal Information for money with anyone, nor do we otherwise “share” or “sell” Personal Information, as such terms are defined under applicable State Privacy Laws. 

Right to Opt-out of Profiling 

Residents of some jurisdictions (e.g., California, Colorado, Connecticut, Montana, Oregon, Texas, Virginia)—subject to certain exceptions—may have a right to opt out of forms of automated processing performed on Personal Information to evaluate, analyze, or predict personal aspects related to your economic situation, health, personal preferences, interests, reliability, behavior, location or movements (“Profiling”). 

We engage in cookie-based or digital advertising-based Profiling. To opt out of this practice, please follow the instructions detailed above regarding opting out of the sale or sharing of your Personal Information. 

We may also engage in Profiling when we assess your interaction with this Website and our Services for the purpose of providing you information on additional products and services which may be of interest to you. Note, you can opt out of marketing emails as explained in the “Managing Your Marketing Preferences” section above. 

Finally, we (or our third-party service providers) may use tools that leverage artificial intelligence and machine learning technologies to assess requests in order to detect fraud. We are not able to opt you out of this type of Profiling.  

We do not otherwise engage in Profiling. 

Right to Limit Disclosure of Sensitive Personal Information 

Residents of some jurisdictions may have a right to limit the processing of their Sensitive Personal Information (as defined by the appliable State Privacy Law). We do not collect or process Sensitive Personal Information for inferring characteristics or use or disclose Sensitive Personal Information for purposes other than those permitted by law. 

Right to Appeal 

Residents of some jurisdictions (e.g., Montana, Virginia, Texas and Colorado) have a right to appeal our decision on a privacy rights request. If we were unable to fulfill your request, you may appeal our request by emailing us at [email protected] within fourteen days of our decision, and provide a detailed reason for your appeal, as well as your state of residence. 

Notice to Nevada Residents/Your Nevada Privacy Rights 

If you are a Nevada resident, you may opt out of the future sale of your information to a third party so that they may license or sell that information. To do this, email us at [email protected]. 

Financial Incentives 

We may offer various financial incentives permitted by State Privacy Laws that can result in different prices, rates, or quality levels. Any permitted financial incentive we offer will reasonably relate to your Personal Information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt in consent, which you may revoke at any time. 

Privacy Policy Changes 

We may change this Privacy Policy from time to time. If we decide to change this Privacy Policy, we will inform you by posting the revised Privacy Policy on the Site. Those changes will go into effect on the “Revised” date shown in the revised Privacy Policy. By continuing to use the Site or Services, you are consenting to the revised Privacy Policy. 

Contact Us 
If you have any questions or concerns, you may contact us at [email protected]. 

Please print a copy of this privacy policy for your records and PLEASE check the Site frequently for any changes.